Choc City Becomes Africa’s Biggest Record Company As They Unveil Imprints, Super Cool Cats and JagzNation
Today, Chocolate City Group unveiled two imprints, Super Cool Cats and JagzNation records, and is now set to become Africa’s biggest record company, emulating the business idea of the ‘big three’ world record companies including Universal Music and Sony Music Group.
Super Cool Cats is headed by rapper Iceprince, while JagzNation has rapper Jesse Jagz at top management. At the press conference, MI explained that the two new labels do not signify the destruction of the famous Chocolate City, but that the record company is ‘building an empire’ by diversifying.
According to Too Xclusive:
“Ice Prince [said], “Super Cool Cats is beyond a music label, as we are already working with fashion designers, video directors etc.; it is in fact a full platform for different expressions of the arts” He also mentioned that he is already working on an urban line with Seyi Sanusi popularly known as “Sneaker Boy”. Jesse Jagz was cool, calm and all smiles as he told the press that being an artist under a large label limits his creativity, but that having his own record label gives him more creative freedom and control on his content.
MI, who gave an illustration of the relationship between Aftermath Entertainment, Records, Shady Records and G Unit Records, encouraged the press to do more research on music labels globally to find out how well structured and diverse they all are. He also responded to a question that he is still a recording artiste and has been in the studio working on new singles and an album to be released very soon.”
Recall that last week, Iceprince revealed that his contract with Choc City expired two years ago, but due to his personal relationship with top management members of the label, he chose not to make it public, hence why he is floating his own label Super Cool Cats. Albeit, now it is clarified that his record company is still affiliated to the big brother – Chocolate City Group.
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