Emma Nyra talks rebranding, Ubi Franklin and more

Emma Nyra talks rebranding, Ubi Franklin and more
Former Triple MG singer Emma Nyra has spoken on rebranding her music and personality, her recent career involvements and plans for a new album in the closing part of 2016. Speaking recently to Punch, the Elele singer talked about her newest hit song For My Matter which has dance hall music star Patoranking on a remix version. She expressed joy in the song’s success rate even though a newly released song.
She said: “I recently released a single titled For My Matter remix featuring Patoranking. The video has garnered over 100,000 views on YouTube in less than a week and I am very glad about that. I also took a year off to rebrand. I am also working with more female artistes and there are different sides to me that people have not seen. My album will be ready for release in late 2016.” On why she chose to remix an old track of hers when her fans where perhaps expecting a new piece of music from her she responded saying the song had been done since 2015 but she chose to delay its release. Here’s what she said: “I have recorded several new songs but I recorded For My Matter remix a year ago and I wanted to release it at the right time. It also marks the beginning of all the projects I am about to embark on.” Speaking further on her repackaged self as well as her new sounds, the singer added that she is now into more of ‘wordly’ music in a bid to sell more units.
Clearly, this means she is now into making more music revolving around sex, parties and whatnot. She said: “I have a different look and sound. I am now doing a lot of ‘worldly’ sounds, so I can market myself better to the world.” The sultry singer however denied altering any body parts in her rebranding and new quest for mainstream success. She said: “I have not modified my body in any way. What I simply mean is that I am more polished and I am also more covered up. I am older now, so I am more about building my brand into a household name.” On her year of while rebranding, Emma said she was not idle as there were series of show performances which engaged her in Dubai, Malaysia, Canada and the US. She also talked about the media and its misrepresentation of her person which was another she left briefly.
She said: “While I was away, I performed at shows in Dubai, Malaysia and United States of America. I also embarked on a tour of Canada within that period. I focused on recording new music and the only difference was just the fact that I was away from Nigeria. That was why a lot of people felt I had relocated to the U.S. It was necessary for me to take that time off because I wasn’t pleased with the direction I was headed. I also wasn’t happy with the way I was being portrayed in the media.” She however denied being depressed by the false news about her stating that she never considered quitting at any point. The rising star also explained the competition in the music industry today does not faze her. She said: “We have quite a number of new female artistes, but I think the more female musicians we have, the better for us.
I have never been one to fret about the fact that if I don’t sing, some other person would take my place. I feel there is room for all of us to excel.” Chukwuagoziam Obi, popularly known as Emma Nyra, relocated to Nigeria in 2012 to pursue a professional music career even though she started off in America. During her time there, she played sports at the university and sang the American national anthem at sporting events among other things.
It was after she opened for P-Square at a concert on their tour that she decided to return to Nigeria and focus completely on building her craft. In her pursuit for more greatness, she has revealed she will love to work with Flavour, Omawumi and Shakira. She loves to dress classy and in edgy outfits adding that people will always have what to say no matter what a celebrity does. Since her infamous fall out with Triple MG and her eventual exit from the label, she has gone on to start up her record label – Nyra Nation and Nyra Empire. She told Punch that the decision to run her music label personally was borne out of the passion to handle her own projects, see as well as track her own revenues and then give other aspiring artistes the room to pursue their dreams. She alleged that all of these were not provided for her by her former label. Speaking further on her exit from the label following disagreements with the Ubi Franklin, the label head, she said she had learnt her lessons.
She said: “I learnt to focus and not really trust what I hear. I have learnt to take everything I am being told by sight and keep my faith in God because He is the only one who actually has my back. Even if I hear something, I don’t react just like that and I also stay away from drama. If I sense that a situation might likely lead to a confrontation, I simply avoid it. She also denied ever being in a relationship with Ubi Franklin, saying he made up the story.
On attention from men given her status today she said: “I handle male attention very well; most men are polite, while others are too shy to approach a celebrity. It’s been easier for me to handle male attention now that I am an independent artiste because I personally relate with everyone.” On her relationship with other female artistes, she said: “I have worked with the likes of Cynthia Morgan, Yemi Alade, Seyi Shay, and Victoria Kimani. I have a good relationship with other female artistes. I respect them so much and I know what we go through as female artistes in Nigeria. I will definitely work with more of them soon and I can’t wait to release my new work to the public.”
Watch Emma Nyra featuring Patoranking in For My Matter remix below: