Following the announcement of a new post format last year called ‘Music Stories’, Facebook has extended the feature to its first African partner, MyMusic.com.ng. Essentially, users will be able to play 30-second previews of songs shared directly on Facebook.
MyMusic.com.ng is a pan-African music download service originating from Nigeria. With a mobile-first approach, it is catered to deal with the unique characteristics of the African Market, which is majorly a cash-driven society. Music fans that want to get hold of their favorite songs can pay with their mobile phone credit and download all in one click. They can also elect to share the song to their friends on Facebook. Their friends will then be able to experience the Music Stories feature and listen to a 30-second preview of the song and can also choose to buy it on MyMusic.com.ng.
“We’re delighted to partner with Facebook to extend this feature to Africa,” said Damola Taiwo, co-founder and COO at MyMusic.com.ng. “Africans already spend a lot of their time on Facebook consuming and sharing content such as videos, music, comedy and news as well as discussing politics and other social issues. It only makes sense to improve that experience by providing a more engaging way to recommend and discover great music that they love. This we hope will greatly boost our user base and increase our viral coefficient.”
This will also enable artistes to better promote their content via their Facebook profiles and pages and increase their chances of getting discovered amidst stiff competition.
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