Be the first to see the New Guinness Advert! (Congo Campaign)

The campaign focuses on the Society of Elegant Persons of the Congo, better known as the Sapeurs. This fashionably delicate yet impeccably stylish club, with a large membership of blue-collar workers who dedicate their after work hours to colorful fashion and effortless savoir faire, has drawn international attention in recent years as a activists and albeit promoters of peacetime optimism and confidence in the Republic of the Congo.