Jay-Z Teams Up With NFL for Entertainment and Social Activism

Jay-Z Teams Up With NFL for Entertainment and Social Activism

THR is reporting that Jay-Z’s entertainment and sports representation company and the NFL are teaming up for events and social activism.

Per the outlet, NFL will use Jay-Z’s Roc Nation to consult on its entertainment presentations, including the Super Bowl halftime show, and also work with the rapper and entrepreneur’s company to “strengthen community through music and the NFL’s Inspire Change initiative.”

Here’s what THR said about Inspire Change:

Inspire Change was created by the league after an agreement with a coalition of players who demonstrated during the national anthem to protest social and racial injustice in this country. Those demonstrations were sparked by former San Francisco 49ers quarterback Colin Kaepernick kneeling during the national anthem in 2016.

NFL owners agreed to contribute up to $89 million over six years toward causes players were supporting. Commissioner Roger Goodell sees the partnership with Roc Nation as a significant step in several directions.

“Roc Nation is one of the most globally influential and impactful organizations in entertainment,” Goodell said Tuesday in a statement. “The NFL and Roc Nation share a vision of inspiring meaningful social change across our country. We are thrilled to partner with Roc Nation and look forward to making a difference in our communities together.”

And Jay-Z added, “With its global reach, the National Football League has the platform and opportunity to inspire change across the country. Roc Nation has shown that entertainment and enacting change are not mutually exclusive ideas — instead, we unify them. This partnership is an opportunity to strengthen the fabric of communities across America.”