Africa’s self proclaimed rap king has the world saying it again. His name, that is. X.O!
After dropping the emotive and fan-favorite, Beautiful, and right of the heels of being named an African Hip-Hop king by Lobatana Africa, X.O follows up his ground-breaking intro video for “Taxi Music” with his first solo joint “Say It Again”.
Say It Again, which has shots from around the world in places including New York, Ghana, Nigeria, South Africa and Canada, was brought to life by the co-partnering of director Ike Awuah and X.O Senavoe.
Produced by Kid Konnect, Say It Again’s video shows what X.O and #XONATION is all about: the blending of all types of people from all walks of life doing ‘Xtra-Ordinary things in ordinary ways. It also depicts the movement that is the continually-growing thousands of X.O fans around the world.
His twist on the “xo” signature, using “When your chick’s blowing me kisses, she’s really saying my name” serves as a tie-in to the playful nature of the song while solidifying X.O’s royalty ranking as a rap giant. The video will be followed right away by the dropping of the first single of the year and kicks off what will be a great year of non-stop X.O music.
“The only rapper Stevie Wonder is calling a must-see”. Say It again!
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